I
think that 2010 will be the year that coworking environments become a
mainstay of professional life and in which place-basd models of startup
incubation continue to mature and expand.
As the internet has become a more omnipresent force in our lives,
the desire to find settings for real human contact has likewise
increased. The last few years have seen an explosion of co-working
spaces, and the recognized value of physical proximity has increasingly
jumped into the world of startup funding.
Thus far, coworking has been largely centered in places like San
Francisco and New York City with a high number of independent, creative
professionals. As more and more of the economy goes digital and more
and more people turn to self-employment, I believe that you'll see
these spaces outside of those tech hubs, as well.
What's more, I believe that the conversation between coworking as a
place-based professional style and incubator programs as a path to seed
funding will grow more and more vibrant.
Case in point: The forthcoming Unreasonable Institute
is part education program, part immersive coworking environment, and
part seed funder. What all of it's pieces have in common is a quest for
a social density that creates new synergies between enterprise founders
and new opportunities for exchange.
In some ways, coworking makes even more practical business sense in
the social entrepreneurship space than in other fields. Social
entrepreneurs tend to need lots of diverse resources from a lot of
different places to make their projects work. Shared work space is an
incredible way to build that social capital.
There are certainly some leading actors in this space. The global Hub
network, for example, is poised to continue to grow in 2010, and is
already experimenting with a different version of seed funding and
incubation.
Indeed, The Hub's partnership with Village Capital to
run a West Coast Seed fund, and the Unreasonable Institute's
partnership with just about everyone to do everything, demonstrate how
the notion of shared space is impacting actual organizational models,
as well.
Article by Nathaniel Whittemore via change.org
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