You want to grow your event space rental revenue, but youâ€™re not sure what you can do to achieve that. We looked at the top performing sites on eVenues and found that they generate up to $15,000 in new revenue per year. What sets them apart? They implement a few simple ideas that help them see their spaces from the eyes of a new customer. Here are some of those ideas that will help you grow your income and enhance your eVenues experience.
1. The right photos can double or triple your bookings
- Professional pictures of your venue can dramatically increase your bookings. Industry studies have shown that great photos can lead to two to three times more bookings than the market average. Here are some simple guidelines for choosing photos that will help your venueâ€™s profile stand out:
- Show guests in your pictures. Photos that include people can help customers visualize their meetings and ultimately book the space while also showing that the venue has been rented before. This is a not-so-subtle way of showing your potential customers that youâ€™ve successfully hosted events and can be relied upon to provide the perfect space for their event.
- Show the entrance and/or the exterior to the meeting room or site. Renters want to know how the venue looks from the outside so that it creates a good first impression. An exterior shot of the entire building, including parking, is advisable, as are shots of the outside of ballrooms or meeting spaces.
- Make sure that your image is resized to the correct dimensions and is high resolution. If youâ€™re working with a professional photographer, let him know that you would like the original images as well as pictures that are resized for optimal display on both a computer monitor and a mobile device. We suggest that the images be sized to 600 x 377 pixels, ensuring that they display properly and are not automatically resized when uploaded.
- Show multiple room configurations. Showcase the versatility of your space by providing pictures of varying room configurations during different events. Banquets, birthday parties, seated dinners, buffets, dances, corporate eventsâ€”plan for images that highlight configurations that youâ€™re planning to market to your potential customers.
- Avoid timestamps or dated material on pictures. Customers will be wary of images that are datedâ€”either from a timestamp in the corner of the picture or a banner or sign in the background that indicates a year. Even images that are two years old give the impression that details may not be accurate.